According to Robert Cialdini, there are six ways of influencing people to comply with you.

  1. Reciprocation. People tend to return a favor.
  2. Commitment and Consistency. If people make a commitment in a perceivable or tangible form, they are likely to honor that commitment.
  3. Social Proof. People will do things that they see other people are doing.
  4. Authority. People will tend to obey authority figures, even if they are asked to perform objectionable acts.
  5. Liking/Friendship. People are easily persuaded by other people that they like or are friends with.
  6. Scarcity. Perceived scarcity will generate demand

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