Prof. Malone started with his definition of collective intelligence: “groups of individuals doing things collectively that seem intelligent.” He then went on describing and addressing a core research question, which is at the foundation of his Center for Collective Intelligence lab at MIT: “How can people and computers be connected so that—collectively—they act more intelligently than any individuals, groups, or computers have ever done before?”
He made a very compelling argument that the reason behind tighter communities from early days of bands to kingdoms and democracies is the advancement of communication. As communication became easier and less expensive, the power and value of connecting individuals and communities grew. The same trend of human organizations is followed in business – from small local businesses to large centralized corporations and networked organizations.
What are the motiviations for a crowd to contribute? Money, love, and glory. And this may tell why some crowd organizations fail – because the crowd did not get one of these motivations.