We are familiar with expressions such as “google it”. The whole service has become noun, verb, etc. And it matters. Microsoft realized it (too little, too late though) that people can’t say ‘live it’ and moved to bing. Name does matter.
There were similar thoughts for Coagmento as well, except that I decided to go the other way. Nobody is going to say ‘Coagmento it’, but that’s good. I don’t want Coagmento to be yet-another-fast-food service. Coagmento is not for getting an answer; it is for exploring, discovering, and connecting. Everyone wants fast, but we all know what fast-food does to us, and what fast (reckless) driving does. Of course, certain things need to be fast, but like most good food that is slowly and carefully cooked, good information and knowledge may also sometimes require more time than googling things.