Fake awareness

Awareness is one of the most important elements when you are a part of a group. In fact, often it’s the awareness of being a part of a group that makes the whole experience work. In order to cash this idea, promoters often create what I call “fake awareness” of being a part of a group.

Take for instance, the fake group laughter in many sitcoms. It gives you an impression that you are part of a group and the whole group is laughing. So it’s alright to laugh out loud. You are “aware” of the presence of the group that doesn’t really exist. This promotion is based on the concept that people are likely to follow the collective action of a group when they feel they are part of it.

Of course, in many situations, having that awareness is a bad thing, and the promoters try to hide it. For instance, most websites (especially the commercial ones) track their visitors by monitoring their activities on their websites, installing cookies and other traces on visitors’ machines, and sending different data from the client side to their servers. More than often, people are not aware of these details, and the owners of such websites and services try their best not to keep their users aware of such things. After all, the users don’t want to feel like a big brother watching over their shoulders, right?!